Digital Marketing

Plug ‘N’ Profit E-commerce Principles

The Internet has been around long enough now for some online marketing principles to emerge as proven success drivers. By observing Amazon.com, Napster, Ebay, Hotmail, Blue Mountain Arts and a few other highly successful online properties, we can now accurately pinpoint tested principles that any site can plug into their own processes and profit from them immensely.

Being Part of Natural Buyer Behaviour

Most people buy on their third to fifth contact. Which means you have to get their email address the first time they visit your site, and periodically send them some useful free information to get them to return to your site several times. You have to give them a valid reason for them to give you their email address – no one gives their email address without something worth it for them in exchange. You can either run a newsletter or use a system like Aweber.com’s to schedule an automated series of emails from pre-written templates. About this, also Lucidatura marmo professionale a Roma it’s a very good opportunity for this sector.  Obviously, providing good and relevant free information is very important here, you just can’t email pure advertising to people. The Net Profits manual covers this very well.

Affiliate Programs – Every Site Should Have One

Affiliate programs are responsible for about 35% of the sales generated by the big e-commerce sites. Many sites that do not do any other form of advertising report affiliates as an even larger contributor of their total sales. Why? Because over 80% of people find new sites on the web by following links from sites they already visit. Having an affiliate program gives you the ability to convince other related sites to link to your site. And make sure you give them a sizeable commission, say 20%. The idea is to build an affiliate network that is highly automated and empower your affiliates with tools and information that will help them succeed. Then target a few sites with high traffic as preferred partners and work with them even closer because these large sites will be the main contributor of sales. For more details on this, see Declan Dunn’s Winning the Affiliate Game and The Complete, Insider’s Guide to Associate & Affiliate Programs.

Solving The Abandoned Shopping Cart

Shoppers abandon their shopping carts 75% of the time. They never complete the purchase process. The main reason why this happens has been found to be the lack of human support to answer questions they may have at the time of purchase, either about the products or about the shopping process. One way to add live human support is by using HumanClick.com’s free app.

Leveraging Existing Traffic

You might as well leverage your existing traffic to generate more revenue. Sign up with some good affiliate programs from web businesses selling products related to your audience. Then take some good text links promoting those products and place them in strategic places on your site and newsletter, within the flow of your current traffic and that’s it! Yahoo, Excite and many of the big engines all play this game and so should you. Again, text links that work in with the content are better than banners because people generally have learnt not to see banners. Another thing you can do is get a free Vstore and have an instant customized mall for your site without the accompanying hassles of fulfilment and the rest.

Creating Revenue Streams

Make good use of your existing customers. Once someone has bought from you, they are very likely to buy again because they now trust you. Make good use of this. Find related products and services that they would be interested in and periodically, say once or twice a month, email the current customers thanking them for their previous purchase, asking them if they are happy with it and if they require any help with it, and of course informing them of the new product you have decided to tell them about. If you do not have any other products of your own, sign up with affiliate programs featuring such products and market those. This ‘back-end’ can actually result in more revenue that you got from the initial sale – it is a constant stream of revenue, actually.

Dominating The Search Engines

Over 80% of people use search engines to find products and services on the Internet. This and links from sites they already know are by far the biggest new traffic drivers to most sites. The good thing with traffic from the search engines is that it is free. The bad news is that you have to be positioned at the top 30 or so results on any search to get any traffic from the engines because most people do not look beyond the top 30 results returned by a search. The good news is that search engines primarily rely on mathematics to figure out the rankings of the search results, which means you can make pages designed to come up tops. You can either create these pages manually (see The Unfair Advantage Book on Winning The Search Engine Wars for details) or using software such as PositionWeaver and WebPosition.

Building Your Own Viruses

Convert your site, products and processes into viruses. Make them viral by nature. For example, Hotmail grew by leaps and bounds with hardly any advertising because it was very viral by nature. By using it to send email, that little signature at the bottom informed everyone you contacted that a service called Hotmail existed. The easier it is to spread the word about you, the more opportunities there are to do so, the more integrated this spreading is with the actual use of your product or site, and also the more benefits a user gets for spreading it are, the more viral you can get. For details on this, download a free copy of Seth Godin’s Unleashing the Ideavirus at www.ideavirus.com.

Its Your Turn Now

Of all these methods, the most critical to have on your site to succeed is an affiliate program of your own to offer other webmasters a commission for driving your sales, good positions on major search engines, and a newsletter or a way to contact customers with useful free information and product offers periodically. Have those three at the very minimal and you are assured of online success. If you absolutely cannot have either one of these three, then you must build in viral marketing to a very high level into your site, products and processes. Do you doubt this strategy? Have a look at Amazon, Napster, Ebay, Hotmail and Blue Mountain Arts. Each one of these is a highly successful venture (some maybe not profitable, but definitely leading their space). They all employ all or at least 3 of these 4 critical principles and because of that they have succeeded.

These principles, more than having a cool fast loading site or the lowest prices or any of that other stuffFeature Articles, are the most important ingredients for online success. Plug them in and you will surely profit.

Digital Marketing

What Works & What Does not in Viral Marketing

Cease with the pushing e-mail forwards now!

Attempting to pressure or bribe people to check your information to an associates or family with a view to be rewarded or win seems to be skanky in in the present day’s extremely-permission-primarily based and european GDPR world.

Particularly when you tell guests nothing about their friend’s or household’s privacy in the area instantly next to the e-mail form.

A real viral marketing campaign gets forwarded because people is compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients ahead your message to their friends and family won’t work. Adding a line on the backside of your e-mail that reads “”Please feel free to share this message to a friend”” is more likely to get it deleted than forwarded.

What completely will work:

Offering something worthy of sharing like a helpful low cost, important information or offering an incentive for sharing like additional entries right into a sweepstakes or an added low cost or premium service will work.

John Sarti marketing director at RocheHandle a company specialized in drawer handles says: – “Related or timely data, analysis, or studies that are included in your e-mail may encourage the recipients to share with their family and friends. Interactive content like a quiz or check, particularly if it’s fun, will inspire forwarding.”

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? As a result of they are entertaining and leisure is meant to be shared.

A very cool multimedia expertise is at all times going to attain a variety of cross-along. Wealthy media is new and the novelty and tech components alone are often enough to make the e-mail recipient desirous to share it.

Oops! Virtually forgot one actually important thing.

You may craft a brilliant e-mail following all the principles, but if a consumer visits your site and has an experience much less that what was promised, you’ll achieve viral advertising, alright the unhealthy kind.

So be sure that your product or service is ready and is as advertised.

Digital Marketing

Combining Email Advertising with Different Forms of Advertising

Whether you select to do your advertising and marketing online or offline, one thing doesn’t change. This is the concept that no single advertising strategy will likely be as efficient as a mixture of two or extra marketing strategies. This does not imply it’s essential so that you can implement each recognized marketing technique to promote your small business but rather it implies that it’s worthwhile to market from a couple of completely different views to help you obtain what you are promoting associated goals.

This text will study the significance of mixing e-mail marketing with other types of advertising to create a successful; multi tiered advertising and marketing technique and also will offer some advice on managing multiple advertising technique at once.

Popular advertising methods to combine with e-mail advertising and marketing include banner advertisements and message board participation. These are all on-line activities and each individually is fairly simple. Nonetheless, in combination these easy activities can create a powerful statement. You might ship out emails offering helpful information about your products or services, buy banner advert space on websites which can be of curiosity to your potential prospects and participate in trade associated message boards the place you can earn the respect and pique the curiosity of potential customers. Even when your potential customers are not at present in want of the services you supply, seeing your business identify so usually can have a branding effect. Branding is essentially a process in which customers see a company identify so typically that they are more prone to choose a product from this company when they’re in want of an item the corporate offers.

If you’re planning to mix a number of types of advertising, you should be aware that this will make it troublesome so that you can evaluate the effectiveness of every advertising strategy. This is very true of the marketing strategies are carried out concurrently. When you are solely utilizing one kind of marketing strategy, you may typically attribute will increase in sales or website visitors to changes in the marketing strategy. Nevertheless, when multiple kind of marketing strategy is in impact, figuring out which strategy is producing the desired impact can be quite difficult. This situation can be dealt with by not making modifications to multiple advertising strategy at a time. This will help to pinpoint which adjustments produce an increase in sales or website traffic. It might probably also show you how to to determine when changes to your advertising technique have a detrimental impact in your gross sales and web site traffic. Nevertheless, if you’re having problem figuring out which advertising and marketing strategy is only you possibly can contemplate asking prospects to answer survey questions and provide info resembling how they discovered concerning the services or products your corporation offers.

Because the previous saying goes, “Two heads are higher than one,” and this is actually true in the case of marketing. You might get pleasure from quite a lot of success with e mail advertising and marketing however this does not imply you shouldn’t attempt different kinds of on-line advertising and marketing resembling web site creation, participation in industry associated message boards, putting banner ads, orchestrating an affiliate marketing online campaign and producing inbound links to your website. While it is possible that not all of those methods will likely be efficient for your small business, you’re more likely to find at the least one different option which complements your e-mail advertising and lets you achieve your enterprise associated goals.

Alternately it’s possible you’ll even wish to mix your e mail advertising marketing campaign with more conventional advertising and marketing strategies resembling radio adverts, television ads and the print media. Simply because a majority of these promoting don’t happen on-line, doesn’t imply they will be unable that will help you generate more business. The truth is advertising both online and offline can let you attain a bigger target audience. This is because you’ll doubtless reach Web users around the world however can also reach potential prospects who do not utilize the Web for buying or researching products or services just like those you offer.